When we have
written a post, most of the time we are looking to drive traffic to our site
and most people rely on being found on the search engines.
However, this
is risky for 2 main reasons:
1 It is very difficult
to get onto the front page of the search engines for any search term. As an
example, if you are involved in weight loss ,typing:
“how to lose
weight” will show you have 13 million competitors
The front
page will be dominated by suppliers with big budgets.
You can
improve matters by looking into niche markets within the main market.
However,
there is still likely to be a lot of competition.
2 The search
engines can change their algorithms without notice.
Many people
have been on the front page of the search engines earning a good living and
literally overnight, they are no longer on the front page and are not earning
any money.
It’s time for a re-think.
If we cannot
attract people to our web site, then we need to go where they are.
By this we
mean that when we have posted an article, we also post it on other sites where
our potential viewers are.
There are
lots of such sites so rather than post on lots, it is worth concentrating on
the larger social media sites.
Writing the
article takes time, but posting to a few of these sites doesn’t take much time.
There is software as well as WordPress plugins that will automate this process,
but I have made a video showing how to do this manually.
The first
site is LinkedIn which has mainly been used by professional people and for
recruiting.
However, it
has now been taken over by FaceBook and is undergoing some changes. It is one
of the largest social media sites in the world, so it is well worth posting
onto.
Below is a
video showing how easy it is to do.
One thing I
would recommend is, once the article has been written, to ping it.
If you have
any comments or feedback, please let me know.
John Hayes
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