One of the
most common phrases you will read or hear about on the Internet is
most common phrases you will read or hear about on the Internet is
“The money is
in the list”.
in the list”.
In this
article we will cover the main points about lists and list building.
article we will cover the main points about lists and list building.
What is a
list?
list?
In it’s
simplest form, a list consists of people who will subscribe to your blog/ web
site and/or who will buy your products or services.
simplest form, a list consists of people who will subscribe to your blog/ web
site and/or who will buy your products or services.
If you think
about a traditional bricks and mortar business, it is a list of people who go
into a shop either to browse or buy.
about a traditional bricks and mortar business, it is a list of people who go
into a shop either to browse or buy.
On the
Internet, the minimum details you need from each person on your list (often
referred to as subscribers) are the name and email address.
Internet, the minimum details you need from each person on your list (often
referred to as subscribers) are the name and email address.
Why build
a list?
a list?
Again, if you
think about a bricks and mortar business, people actually walk into shops. However,
on the Internet unless you are a large well-known company like eBay or Amazon,
it is unlikely that people will find you on the Internet.
think about a bricks and mortar business, people actually walk into shops. However,
on the Internet unless you are a large well-known company like eBay or Amazon,
it is unlikely that people will find you on the Internet.
As this is
the case, once somebody expresses an interest in what you have to offer, you
will need to capture their details so you can continue to promote your
offerings. These people then collectively become known as your list.
the case, once somebody expresses an interest in what you have to offer, you
will need to capture their details so you can continue to promote your
offerings. These people then collectively become known as your list.
How do I
build a list?
build a list?
There are
many ways to build a list, but in order for people to become subscribers you
have to offer something that is of interest to them.
many ways to build a list, but in order for people to become subscribers you
have to offer something that is of interest to them.
You may be
offering a free video, ebook or tutorial.
offering a free video, ebook or tutorial.
You have no
doubt seen these opt-in form on web sites where you enter your name and email
address in exchange for your offer.
doubt seen these opt-in form on web sites where you enter your name and email
address in exchange for your offer.
Normally the
process is automatic with the use of an autoresponder (see next section). Once
you enter your details you are then taken to a page where you can download the
offer.
process is automatic with the use of an autoresponder (see next section). Once
you enter your details you are then taken to a page where you can download the
offer.
This person
has now become a subscriber and is on your list.
has now become a subscriber and is on your list.
The next
question is how you find people to put onto your list.
question is how you find people to put onto your list.
There are 2
main ways:
main ways:
1 Free
traffic
traffic
Getting free
traffic can be quite challenging. You may have followings on various platforms
like Facebook, YouTube, twitter, Instagram, etc.
traffic can be quite challenging. You may have followings on various platforms
like Facebook, YouTube, twitter, Instagram, etc.
Building up
this traffic can be very time consuming.
this traffic can be very time consuming.
You may also
be found in search engines like google.
be found in search engines like google.
However,
unless you are well established or are an expert on Search Engine Optimization,
it is very difficult to get onto Page 1 of google.
unless you are well established or are an expert on Search Engine Optimization,
it is very difficult to get onto Page 1 of google.
In
conclusion, it is possible to build up your list of subscribers using free
traffic, but it can be very time consuming.
conclusion, it is possible to build up your list of subscribers using free
traffic, but it can be very time consuming.
2 Paid
traffic
traffic
There are
lots of ways you can pay for traffic including:
lots of ways you can pay for traffic including:
Facebook
adverts
adverts
YouTube
adverts
adverts
Google
adverts
adverts
Bing Adverts
Solo Adverts
Some of these
can be very expensive, and you may find it difficult to get a return on your
investment.
can be very expensive, and you may find it difficult to get a return on your
investment.
However, I
have found a solution which I will outline below.
have found a solution which I will outline below.
Do I need
an email autoresponder?
an email autoresponder?
If you are
involved in Internet marketing, you will definitely need an autoresponder. This
is the most important tool.
involved in Internet marketing, you will definitely need an autoresponder. This
is the most important tool.
You may not
need a web site, but you will definitely need an autoresponder. There are
various options including free and paid ones.
need a web site, but you will definitely need an autoresponder. There are
various options including free and paid ones.
It is not
possible to cover all the options here, and you may decide to start with a free
version, but be aware that they may have limitations.
possible to cover all the options here, and you may decide to start with a free
version, but be aware that they may have limitations.
At the
moment, if you are receiving emails there is a good chance that people are
using autoresponders. Look at the foot of one of the emails you receive and you
will see what autoresponder is being used.
moment, if you are receiving emails there is a good chance that people are
using autoresponders. Look at the foot of one of the emails you receive and you
will see what autoresponder is being used.
The main
reason that you need an autoresponder is to save time and to automate tasks.
Even if you have a small list of a few hundred subscribers, trying to send out
emails without an autoresponder will take up a lot of your time.
reason that you need an autoresponder is to save time and to automate tasks.
Even if you have a small list of a few hundred subscribers, trying to send out
emails without an autoresponder will take up a lot of your time.
If you have
an autoresponder, once you have written the email, sending it out to hundreds
or thousands of subscribers will literally take you a few minutes.
an autoresponder, once you have written the email, sending it out to hundreds
or thousands of subscribers will literally take you a few minutes.
Why won’t
people buy from me?
people buy from me?
Once you have
built up an email list you may think that people will automatically buy from
you, but that isn’t the case. You need to build up trust before people will buy
from you. Try to provide valuable content rather than trying to SELL SELL SELL.
It is estimated that people may not buy from you until the 4th or 5th
correspondence. This is another reason why you need an autoresponder.
built up an email list you may think that people will automatically buy from
you, but that isn’t the case. You need to build up trust before people will buy
from you. Try to provide valuable content rather than trying to SELL SELL SELL.
It is estimated that people may not buy from you until the 4th or 5th
correspondence. This is another reason why you need an autoresponder.
Once you have
set up emails, you can automate the process so that subscribers receive emails
over a period of time.
set up emails, you can automate the process so that subscribers receive emails
over a period of time.
How many
people do I want on my list?
people do I want on my list?
This is not
an easy question to answer as it depends on so many factors.
an easy question to answer as it depends on so many factors.
For example,
if you are selling a product at $10 you will need a lot more subscribers than
if you are selling a product at $100 to make a similar income.
if you are selling a product at $10 you will need a lot more subscribers than
if you are selling a product at $100 to make a similar income.
After a while
you will be able to judge this yourself. For example, for each 1,000
subscribers you can see how much you earn on a monthly basis. Then look at how
much you want to earn and you will see how many subscribers you need.
you will be able to judge this yourself. For example, for each 1,000
subscribers you can see how much you earn on a monthly basis. Then look at how
much you want to earn and you will see how many subscribers you need.
What sort
of people do I want on my list?
of people do I want on my list?
It’s quite
tempting to think that everybody on your list is a potential buyer. However, unfortunately
this is not the case. There will be a number of people who just browse and only
want things if they are free.
tempting to think that everybody on your list is a potential buyer. However, unfortunately
this is not the case. There will be a number of people who just browse and only
want things if they are free.
Then there
will be people who will just not make a decision. This may be frustrating, but
it is something we will all face.
will be people who will just not make a decision. This may be frustrating, but
it is something we will all face.
Rest assured
that if you have a good offer, if you put it in front of the right number of
people you will make a good return.
that if you have a good offer, if you put it in front of the right number of
people you will make a good return.
Is there
an easy way to build a list?
an easy way to build a list?
I have built
my list in a number of different ways, but I have found a way that is
relatively easy to build a list. You don’t need a web site, the autoresponder
is included and you will receive either 100 or 200 leads every single day.
my list in a number of different ways, but I have found a way that is
relatively easy to build a list. You don’t need a web site, the autoresponder
is included and you will receive either 100 or 200 leads every single day.
If you would
like to see what this is about, please click the link below.
like to see what this is about, please click the link below.
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